Southeast University, Nanjing, Jiangsu, 211100, China
According to the theory of Music in Everyday Life written by Tia DeNora, music can affect our body, mental health, social behaviour and so on, which makes it play an important part in our daily life. Meanwhile, there is a unique phenomenon that some famous commercial streets like Laomen East in Nanjing, the Broad and Narrow Alley in Chengdu will make full use of music to construct a particular atmosphere with the aim of attracting consumers, and their strategy got great success. But how can music perform its function in this phenomenon? Our team makes a questionnaire and do an experiment to examine it, and the conclusion reveals why music can affect regional economy by scenario design.
Music; Street construction; Scenario design
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