Business School ,Northwest University of political science and law, Xi'an 710122, China
*Corresponding author e-mail:[email protected]
As a new technology and industrial form, big data promotes the integration and innovation of Internet and industry, and further promotes the upgrading of traditional tourism industry to intelligent tourism. This paper expounds the function mechanism of big data in promoting the development of tourism industry from the aspects of big data technology and economic characteristics, examines the application characteristics of big data technology in tourism industry, and analyzes the problems faced by big data technology in the application of tourism industry. Finally, the paper gives some policy suggestions to strengthen the development of big data technology in China's tourism industry from the aspects of promoting the establishment of big data plan, encouraging the development of tourism industry big data, promoting the construction of big data cloud base, and improving the security sharing mechanism of big data.
big data technology; tourism industry; application；countermeasure
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