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Academic Journal of Humanities & Social Sciences, 2023, 6(7); doi: 10.25236/AJHSS.2023.060710.

The Dilemma and Countermeasures of "Going Out" of Chinese Films under the Perspective of Cross-Cultural Communication


Lei Zhou1,2

Corresponding Author:
Lei Zhou

1Guangxi Radio and Television Station, Nanning, China

2Peking University Academy of the Arts, Beijing, China


In the post-epidemic era, there are many opportunities for cross-cultural communication of Chinese films that need to be paid attention to. From the perspective of cross-cultural communication, the problems of "cultural differences" causing Chinese films to go out include the differences between Chinese and Western civilizations under material differences; the "failure" of words after the context differences from "high cultural context" to "low cultural context"; the "difference in intention" and cultural choice differences. From the principle of "cultural similarity", the future paths of Chinese films include: setting universal theme and "hero" based on the mechanism of "psychological similarity", transforming "cultural imagination" based on "cultural imagination"; and creating future science fiction stories and post-human development images based on the principle of "evolutionary similarity".


cross-cultural communication; Chinese films go out; cultural differences; cultural similarity; dilemma; countermeasures

Cite This Paper

Lei Zhou. The Dilemma and Countermeasures of "Going Out" of Chinese Films under the Perspective of Cross-Cultural Communication. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 7: 56-62. https://doi.org/10.25236/AJHSS.2023.060710.


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