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Academic Journal of Humanities & Social Sciences, 2023, 6(7); doi: 10.25236/AJHSS.2023.060718.

Logical and Practical Directions: A Study of Emotional Governance in Rural Communities in the Age of Integrated Media


Yue Wang

Corresponding Author:
Yue Wang

School of Journalism and Communication, Hubei University, Wuhan, Hubei, 430062, China


Rural community governance is a key initiative to consolidate and expand the results of poverty eradication and build a solid foundation for rural revitalization, and integrated media technology provides a feasible path for the transformation and upgrading of rural community governance. In terms of values, history and reality, rural community governance urgently calls for the appearance of the emotional governance model; in terms of economic, political and cultural practices, live streaming, county-level integrated media and short video app have become effective forms of emotional governance in rural communities in the era of integrated media. With the impetus of media technology, the emotional dimension of rural community governance will expand the imagination and practice of social governance in China in the future.


rural community governance; emotional governance; integrated media; rural revitalization

Cite This Paper

Yue Wang. Logical and Practical Directions: A Study of Emotional Governance in Rural Communities in the Age of Integrated Media. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 7: 100-103. https://doi.org/10.25236/AJHSS.2023.060718.


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