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Academic Journal of Humanities & Social Sciences, 2023, 6(7); doi: 10.25236/AJHSS.2023.060719.

Marginal Diminishing Effects in Intangible Cultural Heritage Experience—Case Study on Guangzhou Qixi Natural Resort


Sijunbo Wang1, Doudou Bi2,3

Corresponding Author:
Doudou Bi

1School of Foreign Language, South China University of Technology, Guangzhou, China

2Tourism Management Department, South China University of Technology, Guangzhou, China

3Guangzhou Cultural and Tourism Integration Development Research Base, Guangzhou, China


Intangible Cultural Heritage has penetrated into lots of tourism fields and the experience of tourists since introduced into China. Marginal diminishing effects in intangible cultural heritage experience describes the decreasing satisfaction of tourists as the proportion of the intangible cultural heritage experience increases in a specific atmosphere. In this paper, the Guangzhou Qixi Natural Resort will be selected as the research object to conduct a qualitative research based on interviews analysis. The paper aims to analyse the possible explanations of the marginal diminishing effects, the influential factors including the aesthetic fatigue, the effect pathways and the corresponding suggested measures like proceeding with creative transformation to enhance the effectiveness of the ICH elements.


Marginal Diminishing Effects; Intangible Cultural Heritage (ICH); Tourism Experience

Cite This Paper

Sijunbo Wang, Doudou Bi. Marginal Diminishing Effects in Intangible Cultural Heritage Experience—Case Study on Guangzhou Qixi Natural Resort. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 7: 104-113. https://doi.org/10.25236/AJHSS.2023.060719.


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