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Academic Journal of Humanities & Social Sciences, 2023, 6(8); doi: 10.25236/AJHSS.2023.060815.

The Image Dissemination of Female Sports Stars in the "Golden Decade"—Take the Reports on Yang Xiuqiong by Shun Pao as an Example


Xiong Penghui

Corresponding Author:
Xiong Penghui

School of Journalism and Communication, Beijing Sport University, Shangdi Street, Beijing, China


From 1927 to 1937, the Republic of China ushered in the "Golden Decade.” During this period, sports have developed, and sports journalism and communication have also ushered in a period of prosperity. In this context, female sports stars such as "Mermaid" Yang Xiuqiong appeared. This paper uses the literature analysis method to analyze the characteristics of Yang Xiuqiong's image in Shun Pao: the athlete who saves the country through sports, the practitioner of women's liberation, and the victim of the old times. At the same time, it can be seen that the oppression she suffered as a woman based on the related reports reflects the objective social reality that hinders the development of sports and sports news dissemination to a certain extent.


Golden Decade; The Mermaid; Yang Xiuqiong; Shun Pao; Sports

Cite This Paper

Xiong Penghui. The Image Dissemination of Female Sports Stars in the "Golden Decade"—Take the Reports on Yang Xiuqiong by Shun Pao as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 8: 76-80. https://doi.org/10.25236/AJHSS.2023.060815.


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