Welcome to Francis Academic Press

Frontiers in Art Research, 2023, 5(6); doi: 10.25236/FAR.2023.050601.

Research on Innovative Visual Communication Design Based on New Media Background

Author(s)

Lianxi Zhou

Corresponding Author:
Lianxi Zhou
Affiliation(s)

Royal College of Art, London, W1J 0BD

Abstract

With the rapid development of modern science and technology, visual communication design is also full of longing for modern technology. The emergence of new media has greatly changed the path of information dissemination and expanded the scope of visual communication design to a certain extent. Designers' creative thinking and visual expression methods have become more diverse, and visual language and design have broken the limitations of previous media, bringing creators greater creative space. Studying visual communication design art from the perspective of new media can provide good guidance for the development of cultural and technological industries, and also provide some help for the progress of human spiritual civilization. Therefore, it is of great significance to pay attention to the innovation and development of visual communication design in the era of new media.

Keywords

new media; visual communication design; innovate

Cite This Paper

Lianxi Zhou. Research on Innovative Visual Communication Design Based on New Media Background. Frontiers in Art Research (2023) Vol. 5, Issue 6: 1-6. https://doi.org/10.25236/FAR.2023.050601.

References

[1] Gao J, Lai W, Huang X. Research on the cultivation of applied innovative talents in art design under the background of new liberal arts construction based on Cocos Digital Technology[C]// E3S Web of Conferences. EDP Sciences, 2021.

[2] Suhardjono L, Oscario A, Luzar L, et al. Overcoming plastic waste problem in Indonesia: Case study in the art history class[J]. IOP Conference Series: Earth and Environmental Science, 2021, 729(1):012106 (7pp).

[3] Cao C. Research on Innovative Application of Artistic Characteristics of Building Decoration Materials in Interior Design Based on Big Data[J]. Journal of Physics Conference Series, 2021, 1744(2):022020.

[4] Yang B. Innovation and Development Analysis of Visual Communication Design Based on Digital Media Art Context[C]// 2021 International Conference on Computer Technology and Media Convergence Design (CTMCD). 2021.

[5] Zhang F. Research on the Internet Plus Visual Communication Design -- the Application of Visual Design in Internet[J]. Journal of Physics: Conference Series, 2021, 1915(4):042039 (5pp).

[6] Huang M, Luo D. Research on the Application Strategy of Mixed Teaching Mode of Visual Communication Design Specialty in Colleges and Universities Based on Multidimensional Interaction[C]// E3S Web of Conferences. EDP Sciences, 2021.