School of Journalism and Communication, Ningxia University, Yinchuan, China
The openness of the internet environment has laid a good foundation for the development of online novels. After more than 20 years of development, Chinese online novels still have a long way to grow. Due to its rich and diverse themes, novel and interesting content, online novels have quickly accumulated a huge audience and fans, and thus gained the market for film and television adaptation, gradually becoming an important source of film and television drama creation. In the dissemination process of online novel adaptation dramas, the power of online novel fans cannot be underestimated. On the one hand, fans are highly concerned about the popularity and traffic that will bring to the adapted screenplay. On the other hand, based on their understanding of the original work, fans are bound to have many doubts about the adapted drama. Therefore, in the production of adapted dramas, various aspects such as text adaptation, actor selection, scene construction, and costume design all affect the dissemination effect.This article further analyzes the reasons for the good or bad adaptation effects of online novels, based on the audience foundation, communication methods, and content creation of some revised screenplays. Finally, based on the perspective of fans, summarize the problems and challenges faced in the process of screenwriting adaptation, and focus on exploring strategies to improve the dissemination effect of online novel adaptation. In order to deepen the integration of two different forms of works and promote each other and complement each other in the dissemination process.
fan culture, online novel, online novel rewriting, communication effect
Zhou Dai. Online Novel Adapted Dramas from the Perspective of Fan Culture. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 9: 34-41. https://doi.org/10.25236/AJHSS.2023.060906.
 Tao Dongfeng. Fan Culture Reader. Beijing: Peking University Press, 2009.
 McGuire. Audience Analysis. Beijing: China Renmin University Press, 2006.
 Wang Xiang. Principles of network literature creation. Beijing: China Renmin University Press, 2015.
 Chen Xiaoyan, Lu Can. Structural risks and collaborative governance of dining-circle culture in platform society. News Communication, 2023(04):49-51.