Business English (BE) in colleges and universities is a new subject. Because of its strong practical characteristics, the author agrees to discuss problems under the premise of demand theory. Based on the empirical analysis of learning needs and target needs, combined with the current situation of undergraduate BE curriculum, this paper puts forward that undergraduate BE curriculum should be based on "subject-oriented" and "ability-oriented"; The course content should be complementary and organically integrated; Handle the relationship between theoretical teaching and practical teaching; Set up elective courses dynamically; Cultivate subject thinking and enhance innovation consciousness. This article first elaborates on the foundation and model of demand analysis theory, proposes the demand dimensions of BE professional courses, and then conducts a survey on three demand dimensions using a questionnaire survey to identify the gap between the curriculum design of BE professional courses and the actual needs of society and students. Suggestions are proposed, hoping to be beneficial for the scientific cultivation of BE versatile talents.

Lirong Zhu. Research on Business English Curriculum Design Based on Learning Needs Analysis. Frontiers in Educational Research (2023) Vol. 6, Issue 10: 106-110. https://doi.org/10.25236/FER.2023.061021.

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