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Academic Journal of Humanities & Social Sciences, 2023, 6(10); doi: 10.25236/AJHSS.2023.061006.

Analysis of the Communication Effectiveness and Construction Optimization of WeChat Public Numbers of Chinese Kindergartens in the Context of Big Data Era


Li Fupeng, Xiao Yuyue

Corresponding Author:
Li Fupeng

Kaili Univesity, Kaili, 556011, Guizhou, China


In the context of Internet+, big data and artificial intelligence, the use of mobile terminals and online platforms is increasing, and the communication effect of WeChat public platforms is becoming more and more effective. The WCIs of the "kindergarten" type of Wechat public platforms are all integrated with kindergartens, covering family, community, kindergarten and other related fields, and covering theoretical and practical knowledge related to kindergartens; The WeChat network platform allows a wider range of parents, young children, kindergarten teachers and researchers concerned with the development of preschool education to learn conveniently and spread the word at their fingertips, making WeChat Public Platform a platform for people to exchange information about kindergartens and providing an important force for the comprehensive construction of inclusive and public-spirited kindergartens in China.


kindergarten; WeChat public number; WCI; communication effect

Cite This Paper

Li Fupeng, Xiao Yuyue. Analysis of the Communication Effectiveness and Construction Optimization of WeChat Public Numbers of Chinese Kindergartens in the Context of Big Data Era. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 10: 31-39. https://doi.org/10.25236/AJHSS.2023.061006.


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