Academic Journal of Humanities & Social Sciences, 2023, 6(11); doi: 10.25236/AJHSS.2023.061103.
Qiongxian Qin1, Shanxi Chen1, Rimei Zhong2
1School of Economics and Management, Guangxi Normal University, Guilin, China
2School of Mathematics and Statistics, Guangxi Normal University, Guilin, China
With the continuous development and prosperity of the online shopping industry, the use of the Internet to conduct research related to shopping has become a new form of research. Post-purchase consumer reviews are the most realistic and personalised way of perceiving Siraitia grosvenorii, and they are also the most direct indicator of consumers' perceptions and preferences of Siraitia grosvenorii products. This study uses online text analysis to compare and contrast the consumption preferences of consumers of Siraitia grosvenorii products with the comments of consumers who bought Siraitia grosvenorii products on Taobao, and conducts high-frequency word analysis, semantic network analysis and emotional perception analysis. Suggestions were made to improve the consumer perception of Yongfu Siraitia grosvenorii.
Yongfu Siraitia grosvenorii; Consumer perception; Web text analysis
Qiongxian Qin, Shanxi Chen, Rimei Zhong. A Study on the Perception of Yongfu Siraitia Grosvenorii Consumption Based on Web Text Analysis. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 11: 11-16. https://doi.org/10.25236/AJHSS.2023.061103.
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