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International Journal of New Developments in Education, 2023, 5(11); doi: 10.25236/IJNDE.2023.051106.

Practice and Reform Based on the Teaching of "Advertising" Course for Marketing Majors

Author(s)

Fanyu Wang

Corresponding Author:
Fanyu Wang
Affiliation(s)

Harbin Far East Institute of Technology, Harbin, 150500, China

Abstract

"Advertising" is a new discipline emerging from the intersection, integration, and infiltration of different disciplines, and advertising is also one of the important professional courses for marketing majors in universities. However, the positioning of advertising in marketing professional courses is not clear, and the teaching effect is not very ideal. Therefore, there is an urgent need to reform the problems of advertising in marketing professional courses, such as unclear zoning, one-way output, and a single teaching method, to promote the integration of advertising and marketing professional courses.

Keywords

Advertising; Major in Marketing; Reform in Education

Cite This Paper

Fanyu Wang. Practice and Reform Based on the Teaching of "Advertising" Course for Marketing Majors. International Journal of New Developments in Education (2023) Vol. 5, Issue 11: 30-34. https://doi.org/10.25236/IJNDE.2023.051106.

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