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Frontiers in Art Research, 2023, 5(8); doi: 10.25236/FAR.2023.050811.

Multi-modal Discourse Analysis of Chinese Hit Film Poster the Battle at Lake Changjin

Author(s)

Zina Guo

Corresponding Author:
Zina Guo
Affiliation(s)

School of English Studies, Xi’an International Studies University, Xi’an, China

Abstract

As an intuitive and effective way of cross-cultural communication, film poster is of great importance and has gained wide academic attention. As the science and technology develop rapidly, multi-modal discourse analysis has gradually become one of the hot topics in linguistic research. However, previous research had mostly focused on the text analysis of movies, thus there is a scanty of systematic research on movie poster from multi-modal perspective. Therefore, this paper chooses one hit film the battle lake at Changjin to explore how each symbol work together to construct its meaning in a movie poster. It is hoped that this paper could be helpful for the audience to appreciate the movie from new angles.

Keywords

Multi-modal Discourse Analysis; Poster; The battle lake at Changjin; Meaning construct

Cite This Paper

Zina Guo. Multi-modal Discourse Analysis of Chinese Hit Film Poster the Battle at Lake Changjin. Frontiers in Art Research (2023) Vol. 5, Issue 8: 59-64. https://doi.org/10.25236/FAR.2023.050811.

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