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Frontiers in Art Research, 2023, 5(8); doi: 10.25236/FAR.2023.050814.

Activation and Transfer: The Application of Digital Media in Environmental Art Design

Author(s)

Xia Bin

Corresponding Author:
Xia Bin
Affiliation(s)

College of Fine Art, Zhaoqing University, Zhaoqing, China

Abstract

In the flood of the digital age, the field of design has ushered in an unprecedented development opportunity, which not only enriched the connotation value of its art form to the greatest extent, promoted the reform and change of the design concept, but also produced a brand new expression mode and design language in the design expression. The digital era has created a new design concept based on virtualization, innovation, and interaction, which promotes the rapid development of the field of environmental art design. Based on the analysis of the basic principles that digital media should follow in the application of environmental art design, this thesis discusses the application strategy of digital media in environmental art design.

Keywords

digital media; environmental art design; spatial activation; morphological transfer; application

Cite This Paper

Xia Bin. Activation and Transfer: The Application of Digital Media in Environmental Art Design. Frontiers in Art Research (2023) Vol. 5, Issue 8: 76-80. https://doi.org/10.25236/FAR.2023.050814.

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