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Academic Journal of Humanities & Social Sciences, 2023, 6(12); doi: 10.25236/AJHSS.2023.061209.

Analysis of New Media Transmission Path of Intangible Cultural Heritage


Yan Xuan

Corresponding Author:
Yan Xuan

Wuhan College of Arts and Sciences, Wuhan, Hubei, 430300, China


The new media has played a great role in promoting the spread of non-legacy culture. At present, the means of communication mainly depends on four main channels. This paper focuses on four innovative approaches to the communication ability of non-legacy new media, namely, commercialization to non-legacy, professional team to non-legacy, youth to non-legacy, increasing non-legacy communication ability and enhancing non-legacy communication ability.


Intangible cultural heritage; Innovation; Propagation path

Cite This Paper

Yan Xuan. Analysis of New Media Transmission Path of Intangible Cultural Heritage. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 12: 56-60. https://doi.org/10.25236/AJHSS.2023.061209.


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