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Academic Journal of Humanities & Social Sciences, 2023, 6(12); doi: 10.25236/AJHSS.2023.061217.

Research on the Image Construction of the CPC from the Perspective of Conceptual Metaphor


Yinhong Liu

Corresponding Author:
Yinhong Liu

College of Foreign Languages, Jiangsu Normal University, Xuzhou, 221116, China


In the historical period of the centenary of the founding of the Communist Party of China (CPC), news media carry out multidimensional reports to the outside world, which is an important window for Chinese media to build the “centennial party image of the CPC”. Based on a self-built small corpus, this paper selects 264 reports on the theme of “the centenary of the Founding of the Party” in China Daily in 2021 as the corpus, uses MIP metaphor recognition mechanism and conceptual metaphor theory to analyze the centenary party image of the Communist Party of China constructed by metaphor in the reports. The study found that the newspaper mainly used war metaphor, journey metaphor and architecture metaphor: the country is a building. These three metaphors construct a series of positive political images of the Communist Party of China, such as “hard struggle, dare to struggle”. By analyzing the image of the centennial Party constructed by the report, it will not only promote the centennial spirit of the Party internally, but also strengthen the dissemination of red culture externally, highlighting the international vision of the Centennial Party and spreading the glorious image of the Centennial Party.


centennial party image, conceptual metaphor, media discourse

Cite This Paper

Yinhong Liu. Research on the Image Construction of the CPC from the Perspective of Conceptual Metaphor. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 12: 106-111. https://doi.org/10.25236/AJHSS.2023.061217.


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