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Academic Journal of Humanities & Social Sciences, 2023, 6(12); doi: 10.25236/AJHSS.2023.061218.

Analysis of Satisfaction with China’s Song Dynasty Culture (Song Culture) Based on Confirmatory Factor Analysis and The analytic hierarchy process

Author(s)

Jie Yu1, Wanqi Zheng2, Geyue Fang3

Corresponding Author:
Jie Yu
Affiliation(s)

1Hangzhou Normal University, Hangzhou, 311121, Zhejiang, China

2Hangzhou Normal University, Hangzhou, 311121, Zhejiang, China

3Hangzhou Normal University, Hangzhou, 311121, Zhejiang, China

Abstract

Hangzhou has a long southern Song dynasty culture and a rich cultural heritage. Recently, Hangzhou has focused on the development and construction of China’s Song Dynasty Culture (Song Culture). Under the guidance of Hangzhou Municipal Party Committee, Hangzhou has excavated Song Culture and tried to build an important town in the East. In this analysis designs the satisfaction scale and adopts factor analysis, which is divided into three dimensions: content richness, convenience and activity facilities, and then uses hierarchical analysis to calculate the weight of each factor, so as to establish the satisfaction evaluation system and get the total satisfaction score.

Keywords

confirmatory factor analysis; hierarchical analysis; China’s Song Dynasty Culture (Song Culture)

Cite This Paper

Jie Yu, Wanqi Zheng, Geyue Fang. Analysis of Satisfaction with China’s Song Dynasty Culture (Song Culture) Based on Confirmatory Factor Analysis and The analytic hierarchy process. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 12: 112-117. https://doi.org/10.25236/AJHSS.2023.061218.

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