While the development of media technology in the era of integrated media has brought new directions for news reporting, it has also brought challenges to the survival of traditional news reporters in the era of mobile media.The transmutation of the form of communication in which everyone has a microphone, the serious and official expression of traditional journalists, and the huge transformation of audiovisual aesthetics of audiences have all prompted the urgent need to find innovative paths for the discourse of journalists in news reporting. Through a specific analysis of the dilemmas faced by journalists in the era of integrated media, this article explores the innovative paths of the three dimensions of discourse content, discourse style, and discourse pattern for journalists appearing on camera.Thus, news reporters can better adapt to the media environment in the era of integrated media, become grounded and close to life, and retain more audiences.

Yang Zitian. Exploring the innovation path of news reporting discourse in the perspective of fusion media. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 13: 50-54. https://doi.org/10.25236/AJHSS.2023.061309.

[1] Li Yongguang. (2022). Analysis on the integration of large screen and small screen under the vision of financial media. China Press (23), 96-97. 

[2] Liu Binji. (2021). Analysis on new media discourse Innovation of CCTV News from the perspective of Discourse Theory. Audiovisual (02), 159-160.

[3] Fang Yazhi. (2021). Discourse innovation of mainstream media news reports in the era of financial media -- A case study of Kanghui vlog. Southeast Dissemination (07), 142-146.