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Academic Journal of Humanities & Social Sciences, 2023, 6(13); doi: 10.25236/AJHSS.2023.061310.

User Collective Innovation and Entrepreneurship Based on Community Network Embeddedness


Ma Xiao, Song Chongjian

Corresponding Author:
Ma Xiao

Economics and Management School, Guangxi Normal University, Guilin, Guangxi, China


In this article, we investigate the influence of user community network embeddedness on collective innovation and entrepreneurship. The network embeddedness of user communities plays a crucial role in the entire process of users moving from innovation to entrepreneurship, and provides numerous benefits to users in collective innovation and entrepreneurship endeavors. Within an embedded user community, members have opportunities to share, communicate, collaborate, and provide feedback, which are all instrumental in motivating users, refining existing ideas, and testing prototypes. Additionally, this research also identifies the drawbacks associated with collective innovation and entrepreneurship in user communities, and recommends pertinent coping strategies.


User Entrepreneurship; User Innovation; Network Embeddedness; Collective Creativity; User Community

Cite This Paper

Ma Xiao, Song Chongjian. User Collective Innovation and Entrepreneurship Based on Community Network Embeddedness. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 13: 55-64. https://doi.org/10.25236/AJHSS.2023.061310.


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