Safeguarding and inheriting Bashu culture holds significant importance in protecting the ecological environment of the Yangtze River Basin and promoting high-quality cultural development in the Chengdu-Chongqing region. In the teaching work of product design majors in universities in Sichuan Province, it is crucial to leverage their own strengths to research, inherit and develop Bashu culture, and consider Bashu culture as an important resource for course content. Based on these considerations, this article explores the integration of Bashu culture into the "Cultural and Creative Product Design" course, aligning it with the requirements of cultivating applied talents in our college. The article discusses the objectives, significance, content, and methods of this course accordingly.

Li Cheng, Min Li. Teaching Practice of "Cultural and Creative Product Design" Based on Bashu Culture. Frontiers in Art Research (2023) Vol. 5, Issue 9: 93-98. https://doi.org/10.25236/FAR.2023.050915.

[1] Sha Yuan, Contemporary Value and Global Significance of Bashu Culture, Journal of Sichuan Institute of Socialism, 2021, 2, 8-10.

[2] Yinuo Liu, A Study on the Reform Strategy of Integrating Regional Culture into Product Design Curriculum Teaching, Modern Business Trade Industry, 2022, 18, 208-210.

[3] Jihe Tan, Sichuan's Creative Industry Development Strategy and Bashu Culture, Sichuan Provincial Conditions, 2007, 10, 23-24+22.

[4] Ou Bai, New Era Creative Product Design, Beijing: Tsinghua University Press, 2023, 30.

[5] Sisi Zhang, Guoxiu She, Li Cheng (eds.), Chinese Traditional Utensils, Chengdu: Sichuan University Press, 2022, 135.