Frontiers in Art Research, 2023, 5(9); doi: 10.25236/FAR.2023.050917.
Jiayi Zhou
Accademia di belle arti di "Pietro Vannucci" di PERUGIA, Perugia, Italy
Emphasizing emotional design is the current trend in design. Incorporating human emotions into the design of urban brand identity can better enhance the value of the city itself. This paper first introduces the background of urban brand identity research. Secondly, starting from the application of emotional design in cities, it explores the concept and principles of emotional design in urban brand identity. Guided by theory, the brand visual recognition system of Xi'an is redesigned to reshape Xi'an's new brand identity. Ultimately, it asserts that urban brand identity design needs to satisfy people's emotional needs.
Urban brand; Identity design; Emotional design; Visual identity
Jiayi Zhou. Emotional Design in Visual Identity of Urban Brand. Frontiers in Art Research (2023) Vol. 5, Issue 9: 103-107. https://doi.org/10.25236/FAR.2023.050917.
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