In the media age, CCTV News, as the traditional mainstream media, has become fused with the new media, during which it has made various changes and innovations from different aspects. This paper focuses on elaborating on how CCTV News, a mainstream media, makes changes and innovations and further release the vitality of innovation in China’s media industry from the following three aspects: innovating presenter image and language style, changing the mechanics of news reports and enriching presentation format, and enriching news dissemination channels and innovating new dissemination carriers.

Liu Xinya. Exploring the Innovation Path of Mainstream Media News Reports under the Perspective of Media Convergence—Taking CCTV News as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 14: 24-28. https://doi.org/10.25236/AJHSS.2023.061405.

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