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Academic Journal of Humanities & Social Sciences, 2023, 6(14); doi: 10.25236/AJHSS.2023.061414.

Language Landscape Investigation and Optimization Strategies in Tourist Attraction—Taking Sanya Areca Nut Valley as an Example


Bingchen Ma1,2

Corresponding Author:
Bingchen Ma

1School of Tourism, Hainan University, Haikou, Hainan, China

2University of Sanya, Sanya, 572022, Hainan, China


The management of tourist attraction is a complex systematic project. Only by strengthening coordination and cooperation in all aspects can the expected results be achieved. Among them, the construction of language landscapes in scenic areas is of special significance. However, due to various reasons, people have not yet paid enough attention to it. How to do a good job in language landscape planning in tourist attraction has become a topic worthy of discussion. In order to solve the problems such as the disunity and lack of characteristics of the language landscape in various tourist attraction, this paper took Sanya Areca Nut Valley as an example, analyzed and summarized its language landscape through field investigation and quantitative analysis, and put forward corresponding development countermeasures on this basis, hoping to provide reference for other tourist attractions. The survey found that the language landscape of Sanya Areca Nut Valley scenic area was improved to a certain extent after optimization, which not only enriched the tourist experience but also enhanced the cultural connotation. At the same time, it also increased passenger flow by about 11.84%, achieving both economic and social benefits. The construction of language landscapes was closely related to the development of the tourism industry. To effectively promote the sustainable development of the tourism industry, it was necessary to attach importance to the protection of language landscapes.


Tourist Attraction, Linguistic Landscape, Sanya Areca Nut Valley, Language Strategy

Cite This Paper

Bingchen Ma. Language Landscape Investigation and Optimization Strategies in Tourist Attraction—Taking Sanya Areca Nut Valley as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 14: 81-87. https://doi.org/10.25236/AJHSS.2023.061414.


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