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Academic Journal of Humanities & Social Sciences, 2023, 6(14); doi: 10.25236/AJHSS.2023.061417.

Investigation on the Path and Performance Evaluation of Internet Finance Supporting Rural Revitalization in Yunnan under the Background of “Digital Economy”


Yanni Zhao

Corresponding Author:
Yanni Zhao

Yunnan University Dianchi College, Kunming, Yunnan, China


With the development of the digital economy, research on RR (Rural Revitalization) and financial support in Yunnan Province is constantly improving. The path analysis of financial support for rural areas and the design of performance evaluation models based on DEA (Data Envelopment Analysis) are becoming increasingly important. In the entire research on the path and performance evaluation of RR, how to enhance the integrated development of rural industries in Yunnan Province is currently a key issue that needs to be urgently addressed. Through the research on the development process of rural industrial integration and RR and financial support in Yunnan Province, with the help of the Linear programming model of DEA evaluation decision-making unit, and combined with the questionnaire survey experiment, the following conclusions were drawn based on the data results: Based on the development of digital economy, the statistical yearbooks of six counties and districts in Yunnan Province were selected to calculate their pure TE (Technical Efficiency), scale efficiency and comprehensive TE. It was concluded that only the pure TE and scale efficiency of Fugong County and Weixin County reached 1 at the same time. That is to say, their performance evaluation was more effective. At the same time, in the questionnaire survey experiment, ten returning college students had a high satisfaction evaluation on strategies such as improving the ability of financial institutions to serve RR and continuously improving rural basic financial services for RR. This indicated that the financial support for RR path policy was effective and the performance evaluation model based on DEA had good practical application results.


Digital Economy, Financial Support, Rural Revitalization, Performance Evaluation

Cite This Paper

Yanni Zhao. Investigation on the Path and Performance Evaluation of Internet Finance Supporting Rural Revitalization in Yunnan under the Background of “Digital Economy”. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 14: 102-108. https://doi.org/10.25236/AJHSS.2023.061417.


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