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Frontiers in Art Research, 2019, 1(6); doi: 10.25236/FAR.2019.010602.

A Comparative Study of Pgc and Ugc Modes in Video Websites Based on Mirror Theory--Taking “Iqiyi” and “Tencent Video” as an Example

Author(s)

Zhao Cai

Corresponding Author:
Zhao Cai
Affiliation(s)

School of Humanities, Tianjin Polytechnic University, Tianjin, China

Abstract

In recent years, the Internet industry has developed rapidly, and it has also highlighted its vitality in the video industry. At the same time, it will become the most important channel for video content communication. Among them, iQiyi and Tencent Video have become two prominent Chinese video websites, and their two video websites have very different points, namely PGC mode and UGC mode. This article will use Jacques Lacan's mirror theory as the theoretical basis to analyze the industrial impact and industrial orientation brought by PGC and UGC.

Keywords

Mirror theory; Industrial status; Pgc; Ugc; Iqiyi; Tencent video

Cite This Paper

Zhao Cai. A Comparative Study of Pgc and Ugc Modes in Video Websites Based on Mirror Theory--Taking “Iqiyi” and “Tencent Video” as an Example. Frontiers in Art Research (2019) Vol. 1 Issue 6: 10-15. https://doi.org/10.25236/FAR.2019.010602.

References

[1] Li Jiesi (2018). Competition in Cooperation--On the Symbiosis of Video Websites and Radio and TV Media. Audiovisual, vol.12, pp.5-7.
[2] You Da (2019). Research on the advertising model of iQiyi's “original stickers” from the perspective of communication science. Media, vol.07, pp.80-82.