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Academic Journal of Humanities & Social Sciences, 2023, 6(15); doi: 10.25236/AJHSS.2023.061501.

Research on the Quality and Customer Satisfaction of Rural Homestays in Hebei, China


Li Xiaoyan1,2, Cheng Yun2, Cheng Chuhe3

Corresponding Author:
Li Xiaoyan

1Lyceum of the Philippines University, Manila, Philippines

2Hebei Vocational University of Technology and Engineering, Xingtai, China

3Southwest Minzu University, Chengdu, China


With the fast-paced lifestyle in urban areas, an increasing number of people are seeking to reconnect with nature, seeking solace and relaxation amidst natural surroundings. Rural tourism has emerged as a popular form of tourism, with many opting to stay in rural hotels, particularly rural homestays. Rural homestays are a vital and advantageous resource for the development of rural tourism, contributing positively to the integration of rural resources, promoting employment and entrepreneurship among farmers, cultivating rural service talent, and comprehensively managing rural ecology. They play an active role in promoting the rapid development of the rural economy. To investigate the personal characteristics of tourists and their satisfaction with rural homestay services, a survey was conducted in Hebei Province, including the regions of Xingtai, Zhangjiakou, Qinhuangdao, Baoding, and Shijiazhuang. A survey comprising 500 questionnaires was distributed and face-to-face interviews were held with rural homestay guests. The study analyzed the current development status of rural homestays in Hebei Province, identified problems and shortcomings in their development, and explored ways to promote their positive and vigorous development. The study also presented some constructive recommendations for the development of rural homestays, rural tourism, and the economic growth of Hebei Province, China.


Rural homestay in Hebei Province, Customer satisfaction, Service quality

Cite This Paper

Li Xiaoyan, Cheng Yun, Cheng Chuhe. Research on the Quality and Customer Satisfaction of Rural Homestays in Hebei, China. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 15: 1-10. https://doi.org/10.25236/AJHSS.2023.061501.


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