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Academic Journal of Humanities & Social Sciences, 2023, 6(15); doi: 10.25236/AJHSS.2023.061507.

Exploration of the path of journalists' practice of the "four forces" in the era of media integration

Author(s)

Fan Wenming

Corresponding Author:
Fan Wenming
Affiliation(s)

School of Journalism, Communication University of China (CUC), Beijing, China

Abstract

News "four forces", refers to the foot, eye, brain, pen power. Practising the "Four Forces" is a requirement for journalists to improve their comprehensive ability. With the deep integration of the media, journalists have made new changes in the concrete practice of the "Four Forces". Based on this, this paper explores the path of journalists to practice the "Four Forces" in the era of media integration: to enhance the force of feet, to use multiple media forms to get close to the masses; to enhance the force of eyes, to quickly target the flashpoints of news clues; to enhance the force of brain, to integrate a full range of information to accurately analyse the news; to enhance the force of the pen, to build up the "last kilometre" of the news report.

Keywords

Media convergence; Journalists; "Four forces"; News reporting

Cite This Paper

Fan Wenming. Exploration of the path of journalists' practice of the "four forces" in the era of media integration. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 15: 41-46. https://doi.org/10.25236/AJHSS.2023.061507.

References

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[4] Lu Xiacaijun. Using the Four Forces to fulfil the mission of journalists[J]. All-media exploration, 2021(4):70-71.