With the development of the Big Data (BD) era, the momentum of cultural confidence and the analysis of countermeasures are also constantly optimized. In view of the increasingly frequent cultural exchanges among countries, the research on the momentum of cultural confidence and countermeasures based on the BD era is also increasingly important. In the research of the whole theoretical analysis of cultural self-confidence, how to improve the ideological discourse power under BD and enhance the momentum of youth culture self-confidence is the key problem that needs to be solved urgently at present. This paper analyzed the power of ideological discourse and the momentum of youth culture self-confidence improvement under BD, with the help of research and discussion on the development process of cultural self-confidence cultivation, and combined with the breakthrough path and countermeasures of youth cultural self-confidence. Based on the data results, the following conclusions were drawn: In the context of the era of BD, according to the classification of young people’s attitudes towards Chinese traditional culture, the proportion of young people who believed that Chinese traditional culture had a certain role and should take its essence to eliminate its shortcomings was the largest, reaching 42.9% of the total, and most young people were less supportive of Chinese traditional culture. At the same time, teenagers’ satisfaction with the four cultural confidence breakthrough strategies was above 90 points, and the average comprehensive evaluation score was 94.25 points. This showed that teenagers in the era of BD had a strong momentum of cultural self-confidence and a high degree of satisfaction with the breakthrough path of cultural self-confidence.

Zhuangwei Gao. Evaluation of Driving Forces and Countermeasures for Improving Cultural Confidence in the Big Data Era. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 15: 106-112. https://doi.org/10.25236/AJHSS.2023.061517.

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