The conventional short video cross-cultural communication operation management method mainly uses SQL Server Analysis Services to extract the communication analysis factors, which is vulnerable to the impact of diversified recommendation of communication channels, resulting in the low short video comprehensive communication operation management coefficient. Therefore, it is necessary to design a new traditional culture short video cross-cultural communication operation management optimization method, that is, it analyzes the effect of short video cross-cultural communication, designs the optimization path of short video cross-cultural communication operation management, and thus improves the short video cross-cultural communication operation management strategy. The case analysis results show that the short video integrated communication operation management coefficient of the designed optimization method of the traditional culture short video cross-cultural communication operation management strategy is high, which proves that the optimization effect of the designed optimization method of the traditional culture short video cross-cultural communication operation management strategy is good, reliable, and has certain application value. It has made certain contributions to expanding the audience of short videos.

Mingfei Ma. Research on the Operation Management Strategy of Cross Cultural Communication of Traditional Culture Short Video. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 15: 149-156. https://doi.org/10.25236/AJHSS.2023.061524.

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