With the continuous development of Internet technology, the new media era has arrived, and the new media era hosts new features such as diversification of communication subjects, richness of platforms and diverse communication styles. In the current media environment, broadcasters and hosts are facing the challenges of blurring the definition of the role of hosts, the dilemma of transforming the role of hosts, and the intensified pressure of industry competition. Based on this, through a comprehensive discussion of case studies and professional practice, this paper proposes an innovative development path for the role of announcer hosts in three aspects: media literacy, being close to audience needs, and innovative development of new media.

Gai Mengyuan. Role innovation and development of announcers and hosts in the new media era. Frontiers in Art Research (2023) Vol. 5, Issue 10: 33-37. https://doi.org/10.25236/FAR.2023.051007.

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