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Frontiers in Educational Research, 2023, 6(17); doi: 10.25236/FER.2023.061705.

Research on the Undergraduate "Foreign Language+" Talent Cultivation in the Context of Cross-Border E-Commerce


Jin Yuwei, Chen Peipei

Corresponding Author:
Jin Yuwei

School of Foreign Languages, Wenzhou Medical University, Wenzhou, 325000, China


With the arrival of the "Internet +" era, Cross-border e-commerce has emerged globally and become an essential economic growth point of China's foreign trade, which makes the imbalance between supply and demand of high-quality foreign language talents in this industry more prominent. This paper takes the talent needs of cross-border e-commerce enterprises as the starting point, focuses on the current situation of foreign language talents training in undergraduate institutions, analyzes the reasons for the shortage of compound foreign language talents in the cross-border e-commerce industry, and proposes that apart from the construction and innovation of foreign language disciplines, majors, curriculum and teacher system, universities should actively search for favorable cooperation with enterprises and the government to cultivate undergraduate "foreign language +" talents based on multi-subjects collaboration and integration of "government, industry, academia and research" mode, and efficiently deepen the coupling of foreign language education reform and the development of the new economic format.


“Foreign language+” talent cultivation; Undergraduate institutions; Cross-order E-commerce

Cite This Paper

Jin Yuwei, Chen Peipei. Research on the Undergraduate "Foreign Language+" Talent Cultivation in the Context of Cross-Border E-Commerce. Frontiers in Educational Research (2023) Vol. 6, Issue 17: 27-31. https://doi.org/10.25236/FER.2023.061705.


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