With the development of high technology, especially the information technology, the majority of developed and developing countries have stepped into the digital era and the innovations based on the information technology have been regarded as the elements of the Third Industrial Revolution. The Internet has made the world smaller and smaller, and it is possible for everyone to communicate with people from each single corner in the world with the access to the Internet. In one word, both the whole business world and people’s life have been greatly changed in the digital era. Social media is one of these new-created service concepts and become popular in remarkable speed. Social media has emerged along with the rise and spread of the Internet. This term is used with varying definitions by different scholars and researchers. The author’s topic was clearly been exposed through live streaming video in sharing travel experience.

Wang Jin. An empirical study into tourists’ adoption of live streaming video in sharing travel experience. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 16: 106-111. https://doi.org/10.25236/AJHSS.2023.061615.

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