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Frontiers in Art Research, 2023, 5(11); doi: 10.25236/FAR.2023.051101.

A Critical Case Report of Samsung Note 7 Recall

Author(s)

Tianlan Lan

Corresponding Author:
Tianlan Lan
Affiliation(s)

Winchester School of Art, University of Southampton, Winchester, United Kingdom

Abstract

This article is a report of Samsung Note 7 recall in 2016. Relevant literature, annual and news reports are summarized to analyze and assess. Samsung launched the smartphone Galaxy Note 7 on 19th August 2016. However, this product suffered multiple incidents of overheating or explosions around the world due to quality problems. Before the product was removed from the market completely, it had experienced two recalls. This incident caused Samsung significant financial losses and a crisis of consumer trust. While Samsung was quickly forgiven by consumers globally, the corporation has been accused of differential treatment in China, and the resulting impact has been far-reaching. For all the smartphone industry, it is recommended that: 1. there should be a gradual shift towards an open model of innovation; 2. suppliers should be scrutinized and enhanced in design awareness; 3. a well-designed crisis management plan should be recommended; 4. should pay more attention to the Chinese market.

Keywords

Samsung, Design Management, Business Strategy, Crisis Management

Cite This Paper

Tianlan Lan. A Critical Case Report of Samsung Note 7 Recall. Frontiers in Art Research (2023) Vol. 5, Issue 11: 1-8. https://doi.org/10.25236/FAR.2023.051101.

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