In the digital era, it is important to explore innovative approaches for integrating Chinese excellent traditional culture with digital technology, and provide design practice examples for the digital transformation and dissemination of excellent traditional culture in the new era. In response to the Xin'An river landscape gallery Hongzhuang Museum, a series of digital cultural and creative products such as emojis, wallpapers, e-invitations, and profile picture were designed and developed based on a design pattern rooted in design thinking and leveraging innovative applications of digital technology. The development of digital cultural and creative products at the Xin'An river landscape gallery Hongzhuang Museum contributes to its digital transformation, strengthens the fusion of traditional Huizhou Hongzhuang culture with modern elements, expands the dissemination channels of Huizhou Hongzhuang culture, achieves sustainable development of Hongzhuang culture, and enhances its influence in contemporary society. Practical evidence shows that design patterns built on design thinking effectively support digital cultural and creative design practices, enabling creative inspiration and successful implementation. This practice can serve as a reference for the digital transformation and dissemination of Chinese excellent traditional culture.

Li Jingcheng, Yang Lei, Sun Tongjing. Design Thinking Driven Digital Cultural and Creative Design: Pattern Construction and Practice Examples. Frontiers in Art Research (2023) Vol. 5, Issue 11: 9-19. https://doi.org/10.25236/FAR.2023.051102.

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