Against the backdrop of an increasingly complex and intense international communication situation, it is urgent to comprehensively enhance the effectiveness of international communication and build a strong team of moderators to meet the needs of international communication in the new era. As spokespersons for the country, presenters play an important role in shaping the country's image, enhancing discourse and telling China's story. Based on this, this paper takes the image of the host as the object of study, focusing on the transformation of the image construction of the host in the new era in terms of content, form and interaction, and proposes to construct the image of the host from the three aspects of the audible language, body language, and instrument make-up, and cultivate the team of hosts of international communication.

Xu Fan. A study on the image construction strategies of moderators in the context of international communication. Frontiers in Art Research (2023) Vol. 5, Issue 11: 67-71. https://doi.org/10.25236/FAR.2023.051111.

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