The construction of brand image plays an important role in the development of universities. With people's understanding and insights into beauty, the beauty of brand image is increasingly valued. Many domestic universities have carried out design innovation and practice in the design of admission notices, deeply tapping into the connotation of campus culture and enhancing the cultural competitiveness of universities^[1]. The article takes the design of the admission notice of Gannan Normal University as an example, thinking about the display methods and design positioning of cultural products, so that the admission notice is no longer just a symbol of academic qualifications, but also an intangible way of promoting the school, thereby enhancing Gannan Normal University's popularity and influence nationwide.

Fan Yunyue. The Importance of Brand Image Construction in Domestic Universities—Taking the Admission Notice of Gannan Normal University as an Example. Frontiers in Art Research (2023) Vol. 5, Issue 11: 77-81. https://doi.org/10.25236/FAR.2023.051113.

[1] Song Sitong, Wei Fengyi, Yang Kai, Shen Jiumei. Research and Practice on the Design of Cultural and Creative Products in University Campuses - Taking the Design of Nantong Institute of Technology's Series of Cultural and Creative Products as an Example [J]. Science and Technology Perspective, 2018 (9):69-70.

[2] Ping Hengyuan, Zhang Meng, He Haobo, et al. Research on the Design of Creative Products for Campus Culture in Colleges and Universities - Taking Jilin University of Architecture as an Example [J]. Science and Technology Information, 2017,15(26):255-256.

[3] Wang Liufeng, Hao Junjie, Zeng Xi. Research on Campus Cultural Creative Product Design - Taking the School of Information Technology, Guilin University of Electronic Science and Technology as an Example [J]. Popular Literature and Art, 2018(18):79-80.

[4] Su Wenxi. Exploring the Development and Design of High Quality Campus Cultural Products - Taking the "Xiaojingning" Series of Cultural Products from Jiangsu Vocational and Technical College of Economics and Trade as an Example [J]. Think Tank Times, 2017(10):266-267.

[5] Yang Weiwei, Wang Wenle. Research on Cultural and Creative Product Design Based on Huai'an Regional Culture [J]. Shandong Industrial Technology, 2018(03):200.

[6] Huang Keyue, Zhao Yuejun. Research on Cultural and Creative Product Design Based on Nanjing Regional Culture [J]. Art Education Research, 2017(14):62-63.

[7] Zhang Yao, Si Riguling. Design and Development of Cultural and Creative Products in Northeast China [J]. Design, 2019,32(05):142-143.

[8] Zheng Xuefu. Ancient "admission notices" are very particular [J]. Literature and History Expo, 2016 (9): 27

[9] Hu Xianming. Exploration and Expression of Dynamic Visual Design in Static Media: Taking the Admission Notice of Beijing Forestry University in 2018 as an Example [J]. Art and Design (Theory), 2019 (5): 38-39

[10] Shen Mingyuan. The Diversified Trend of Contemporary Visual Cultural Values [J]. Journal of Shanxi Youth Management Cadre College, 2009 (1): 93-94

[11] Zhou Wei. A Brief Discussion on the Value Orientation of Color Concept in Modern Graphic Design [J]. Journal of Shaoguan University, 2008 (10): 121-123

[12] Li Gang, Zhang Xiaoyan, Li Weiyu. The Important Position of Visual Art in the Construction of Cultural Connotation in Universities [J]. Design, 201 6 (23): 92-93

[13] Liu Yang. Innovative Exploration of Visual Thinking Patterns in Visual Communication Design [J]. Popular Literature and Art, 201 9 (2): 54