With the continuous development of the society and the continuous progress of science and technology, people have more and more channels to obtain information, and the new media provides more convenient conditions for people. Under the background of new media, the communication of traditional culture and art needs to adapt to the new social development situation, apply the virtual reality technology to the communication of traditional culture and art, realize the inheritance and development of traditional culture and art, and promote the healthy development of China's cultural industry. This paper analyzes the importance of the application of virtual reality technology in the communication of traditional art and culture, discusses the problems existing in the communication of traditional art and culture under the background of new media, and puts forward the strategy of virtual reality technology in the communication of traditional art and culture, so as to promote the healthy development of traditional art and culture in China.

Su Jingyi. Research on the application of virtual reality technology in the communication of traditional art and culture under the background of new media. Frontiers in Art Research (2023) Vol. 5, Issue 11: 106-110. https://doi.org/10.25236/FAR.2023.051117.

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