Industrial digitalization and intelligent upgrading and transformation put forward new requirements for the training of economic and management professionals. It is of great significance to integrate ideological and political elements into professional courses and promote the construction of ideological and political curricula in the age of digital intelligence. Based on the blended teaching mode, taking "Customer Relationship Management" course as an example, the overall design and reform practice of curriculum ideology and politics are carried out from four dimensions: carrying out dual-subject education, constructing digital resources, innovating teaching methods and implementing diversified evaluation. The reform has achieved remarkable results, creating an excellent teaching team, rich teaching resources, innovative teaching mode, and a comprehensive evaluation system, and finally implementing the fundamental task of cultivating virtues and talents, achieving the effect of curriculum education, and helping to cultivate compound skilled talents with excellent moral character and all-round development and numerical intelligence thinking.

Yanbing Liang, Jun Wu. Curriculum Ideological and Political Teaching Design and Practice Based on Blended Teaching Model—Taking Customer Relationship Management Course as an Example. International Journal of New Developments in Education (2023) Vol. 5, Issue 17: 48-54. https://doi.org/10.25236/IJNDE.2023.051707.

[1] Youru, X., Yi, Q., Yuling. H, et al. (2021) Design theory and method of college curriculum thinking and politics in the Intelligent era. Audio-visual Education Research, 4, 76-84. 

[2] Weiguang, Q. (2017) The Value Implication and generation Path of Curriculum Ddeology and Politics. Ideological and Theoretical Education, 7, 10-14. 

[3] Hongjuan, H. (2017) The internal logic and construction Strategy of the development from "Ideological and Political Curriculum" to "Curriculum Ideological and Political Curriculum". Research on Ideological and Political Education, 5, 60-64. 

[4] Xiaoxia, Y., Minhua, W., Biao Z. (2021) Research on the construction of three-dimensional teaching resources and curriculum Ideology and Politics under mixed teaching model: A case study of histology and Embryology curriculum. University of China, 35, 94-97. 

[5] Qiqi, Z., Yuemin T., Beibei, C. (2023) Design and Practice of Ideological and Political Teaching in Basic Information Technology Curriculum Based on Mixed Teaching Model. Computer Education, 5, 70-75. 

[6] Jun, W., Yanbing, L. (2023) Vocational Adaptability and Practical Path of Vocational Digital Marketing Talent Training. Human Resource Development, 9, 36-38. 

[7] Jianxi, L., Guotao, F., Sheng, C. (2023) Research on Curriculum Ideological and political teaching design and Learning effect: A case study of Light industry related courses. Leather Science and Engineering, 4, 105-108.