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International Journal of New Developments in Education, 2023, 5(17); doi: 10.25236/IJNDE.2023.051707.

Curriculum Ideological and Political Teaching Design and Practice Based on Blended Teaching Model—Taking Customer Relationship Management Course as an Example


Yanbing Liang, Jun Wu

Corresponding Author:
Yanbing Liang

School of Economics and Management, Guangdong Vocational College of Post and Telecom, Guangzhou, Guangdong, China


Industrial digitalization and intelligent upgrading and transformation put forward new requirements for the training of economic and management professionals. It is of great significance to integrate ideological and political elements into professional courses and promote the construction of ideological and political curricula in the age of digital intelligence. Based on the blended teaching mode, taking "Customer Relationship Management" course as an example, the overall design and reform practice of curriculum ideology and politics are carried out from four dimensions: carrying out dual-subject education, constructing digital resources, innovating teaching methods and implementing diversified evaluation. The reform has achieved remarkable results, creating an excellent teaching team, rich teaching resources, innovative teaching mode, and a comprehensive evaluation system, and finally implementing the fundamental task of cultivating virtues and talents, achieving the effect of curriculum education, and helping to cultivate compound skilled talents with excellent moral character and all-round development and numerical intelligence thinking.


Curriculum Ideology and Politics; Blended Teaching; Teaching Design; Digital Transformation

Cite This Paper

Yanbing Liang, Jun Wu. Curriculum Ideological and Political Teaching Design and Practice Based on Blended Teaching Model—Taking Customer Relationship Management Course as an Example. International Journal of New Developments in Education (2023) Vol. 5, Issue 17: 48-54. https://doi.org/10.25236/IJNDE.2023.051707.


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