The integration of industry and education is the fundamental way for application-oriented universities to improve the adaptability of digital marketing talents supply and industrial demand and to cultivate high-quality, innovative and application-oriented talents. This paper takes an undergraduate university as an example, from the construction of digital marketing industry think tank, to enhance the practical ability of university teachers, to carry out the “Double tutors” co-education inside and outside the university, to build a digital marketing personnel training system,and probes into the mode of integration of industry and education in the aspects of multi-mixed teaching, co-constructing teaching resources, co-directing students' practical activities, scientific research and technical service.

Zhang Ruilin, Li Lin. Research on the integration mode of production and teaching of digital marketing talents training in application-oriented universities. International Journal of New Developments in Education (2023) Vol. 5, Issue 17: 152-157. https://doi.org/10.25236/IJNDE.2023.051724.

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