As media technology continues to develop, Changes in the communication environment and audience's aesthetic orientation brought about by the era of integrated media have brought challenges and impacts to traditional hosts and other communication entities. The era of integrated media has also given these communication subjects new opportunities to continuously strengthen their own personalized expression. Utilizing the technological resource advantages of the era of integrated media, they achieve the construction of personalized expression, and seize the opportunity of media integration development, in order to achieve effective and in-depth interaction between the media and the audience in the new communication environment.

Qiu Yuqi. Personality Expression of Hosts in the Age of Melting Media. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 17: 32-36. https://doi.org/10.25236/AJHSS.2023.061707.

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