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Academic Journal of Humanities & Social Sciences, 2023, 6(17); doi: 10.25236/AJHSS.2023.061708.

Presenter's Role in a Deeply Mediatized Society Exploration


Li Peng

Corresponding Author:
Li Peng

School of Media, Yangtze University, Wuhan, China


On the basis of the deeply mediatized society, this paper explores the new phenomenon and new needs of the social shaping force brought about by the further deepening of the media on the change of the role position of the traditional host, and takes this as the starting point to analyze the role position of the host in the deeply mediatized society. That is, from focusing on collective expression to focusing on personalized expression, speaking of the host's personalized expression. The image management aspect ranges from a flawless persona to allowing the presenter to have personal characteristic deficiencies to bring him/her closer to the audience. In terms of hosting the content of communication from the emphasis on technology, entertainment, the gradual lack of humanism to the emphasis on content, social responsibility, calling for the return of the power of faith, the role of the host should provide cultural value input for the good functioning of the social system.


Deep Mediumization; Moderator; Characterization

Cite This Paper

Li Peng. Presenter's Role in a Deeply Mediatized Society Exploration. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 17: 37-41. https://doi.org/10.25236/AJHSS.2023.061708.


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