Frontiers in Art Research, 2023, 5(12); doi: 10.25236/FAR.2023.051205.
Chang Wei
The University of British Columbia, Vancouver, BC, Canada V6T 1Z4
In order to ensure a successful musical activities, arts managers have to carry out comprehensive planning and coordination and effectively control and maintain the quality of the whole show. Arts management is a vital tool to promote the quality of musical activities and bring long-term gain. Therefore, when performing musical activities, this tool should be fully utilized to obtain the best results. By using advanced arts management skills, we can hold musical activities more effectively, making audiences to experience the charm of music on the scene. In this process, external management is also essential. Under current circumstances, this paper will discuss how to realize a younger brand, including creating high-quality music IP, increasing brand value, establishing perfect marketing channel, strengthening the marketing ability of brand, deeply exploring the potential value of music IP, and thereby enhancing the brand influence.
arts management; younger; music IP
Chang Wei. A Plan for the Creation of More Youthful Music IP Based on Arts Management. Frontiers in Art Research (2023) Vol. 5, Issue 12: 26-30. https://doi.org/10.25236/FAR.2023.051205.
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