In order to adapt to the development needs and optimise the oral communication ability, TV programme hosts need to start from the audience, grasp the degree of educational literacy, and insist on the popularization of spoken language to meet the new requirements of contemporary oral communication. Re-conceptualisation of the basic principles of oral communication by clarifying the purpose of communication, ensuring its effectiveness and focusing on normativity. At the same time, the TV presenter's oral communication optimisation strategy is implemented, including the use of humour to enhance the atmosphere of the programme and the use of adaptability to maintain the progress of the programme to reflect the personalisation of oral communication. In addition, it is necessary to improve the cultural nature of oral communication, tell a good Chinese story and spread the voice of China. Addressing the need for specialisation to enhance cross-border integration.

Deng Yuqi. Paths to Optimising Spoken Communication for TV Presenters. Frontiers in Art Research (2023) Vol. 5, Issue 12: 35-40. https://doi.org/10.25236/FAR.2023.051207.

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