With the decline of traditional television stations and the rise of the new media era, broadcasting is facing unprecedented challenges and changes, which also directly affects the characteristics of its language arts. In order to adapt to the development of the times, the language arts of broadcasting and hosting as well as the training strategies should also be changed and improved. This study analyses the development and current situation of broadcasting and hosting language arts in the new media era, summarizes the problems of broadcasting and hosting language arts, and proposes corresponding cultivation strategies, so as to cultivate more excellent broadcasting and hosting talents.

Wang Shu. Language Arts and Cultivation Strategies of Broadcast Hosting in the New Media Era. Frontiers in Art Research (2023) Vol. 5, Issue 12: 41-45. https://doi.org/10.25236/FAR.2023.051208.

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