This paper analyses the cultural and creative products of museum from the perspective of design. Firstly, it points out that the cultural and creative products of museum have the basic characteristics of culture, differentiation, innovation, practicality, and aesthetics etc., as well as the functions of cultural transmission, social education, emotional resonance. Based on this, it summarizes the basic design methods of " Fun replica ", " Use form to convey meaning", and "old style with new style", emphasizing the application of the basic design process of museum resource research, creative planning and deliberation, design practice and landing. Hopefully, this paper can be a reference and inspiration.

Min Li. Design thinking and teaching practice of cultural and creative products in museums. Frontiers in Art Research (2023) Vol. 5, Issue 12: 51-56. https://doi.org/10.25236/FAR.2023.051210.

[1] Pang Yani, Cultural and Creative Product Development from the Perspective of Museum Education: A Case Study of Shaanxi History Museum, Shanxi History Museum Cluster, 2021, 242-254.

[2] Ding Wei, A New View of Cultural and Creative Design: Design Power Activates Cultural Values, Beijing: Beijing Institute of Technology Press, 2018,12.

[3] Hang Jian, Simple and Exquisite Ancient Design Thought, New Art, 2013, 4, 7-11.

[4] Zhang Ming, From "Chinese Style" to "Chinese Way" -- Research on Localization Product Design Methods from a Global Perspective, Journal of Nanjing University of the Arts (Fine Arts and Design), 2016,4,197-201.