This paper examines the definition of rural e-commerce and logistics service quality and its characteristics, and analyses the development of rural e-commerce and express logistics in Guangdong Province. Based on the difficulties of upward movement of agricultural products and downward movement of living production materials, combined with the logistics service quality table, the evaluation index of rural e-commerce express service quality in Guangdong Province is amended. This paper proposes four aspects to improve the service quality of express delivery enterprises: expanding the network coverage, establishing and perfecting the picking mechanism, conducting scientific classified management of express delivery, and strengthening employees sense of identity with the enterprise.

Zhiyong Zeng. Construction of Evaluation Indicators for Rural E-commerce Express Logistics Service Quality in Guangdong Province. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 18: 36-41. https://doi.org/10.25236/AJHSS.2023.061807.

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