Academic Journal of Humanities & Social Sciences, 2023, 6(18); doi: 10.25236/AJHSS.2023.061812.
Yue Chaoyu
School of Broadcasting and Hosting Arts, Communication University of China, Nanjing, China
With the deepening development of information technology and digital wave, new media has become one of the important means to promote the image of the city, and in the process of dissemination, the small screen has gradually become a channel for market promotion and advertising. In March this year, with "grill + cakes + dipping sauce" barbecue soul "three-piece", Zibo Barbecue in the social media suddenly burst into flames, a short period of time so that the traditional industrial city of Zibo active in the public eye. The purpose of this paper is to take Zibo Barbecue out of the circle as an example, by analyzing the opportunities for Zibo to successfully shape the city image in the new media era, exploring the communication strategy of small screen to help Zibo city image shaping, and finally proposing the practical guidance of small screen to promote the cause of culture and tourism industry under the new media perspective.
New media, Small screen promotion, City image, Zibo Barbecue, Cultural and tourism industry
Yue Chaoyu. Opportunities and Strategies for Promoting Cultural Tourism Industry on Small Screens in the New Media Perspective—Take Zibo Barbecue out Circle as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 18: 72-76. https://doi.org/10.25236/AJHSS.2023.061812.
[1] Li Lianbi. (2021).Urban communication on Video Clips platforms in the "post-Netflix" era. Journalism Enthusiasts(12),65-67.
[2] Li Wenbing, Wu Xia. (2022).Empathic communication strategies for bandwagon variety shows in a fusion media environment. China TV (02),84-90.
[3] Liu Weiwei. (2020).Multiple changes in visual language communication in the new media environment. Imago Creative (19),56-57.
[4] Bian Keyi, Wang Nan, Chen Anni. (2023). A study on the dissemination of intangible cultural heritage in the context of cultural-tourism fusion by digitalisation and digitalisation - A case study of Han embroidery. Western Radio and Television (06), 65-67.
[5] Guo Peihan. (2023). Self-media context of the city's image of the dissemination of the investigation - to self-media communication to create "Zibo barbecue" city new IP as an example. Chinese Journalist (06),49-52.
[6] Gao Pingting. (2021).An analysis of the innovative path of city image communication from the audience perspective in the era of integrated media. South-East Communication (04),3-5.
[7] Yang Rong, Tang Ying.(2021).A Study of the Negative Effects of Information Cocooning in the Algorithmic Recommendation Perspective. Young Journalists (22),29-30.