School of Journalism and Communication, Hebei Institute of Communications, Shijiazhuang, China
In this era of noisy and pompous media culture, the road to cultural dissemination is difficult. Both traditional television and the new internet platforms reek of Neil Bozeman's "Entertainment is Dead". In such an environment, many cultural programs launched by CCTV have taken up the important task of publicizing and promoting the connotation, emotion and spirit behind culture, and at the same time injected countless fresh cultural blood into this era. Then I will take "The Reader" as the research object, from the perspective of innovation of program content as well as innovation of program form, to analyze how this cultural program walks on its own way of success in this fast-paced environment.
"The Reader", cultural programs, slow-paced, program innovation
Li Jiaxin. Research on the Innovative Practice of CCTV Large-scale Cultural Program "The Reader". Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 18: 87-91. https://doi.org/10.25236/AJHSS.2023.061815.
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