University is an important channel for the growth of talent resources and plays a huge role in the professional development of students. With the steady development of contemporary social economy and the rapid progress of science and technology, the demand for marketing professionals is even greater for the market, which means that higher vocational colleges (HVC) should find and establish more suitable marketing models and marketing education methods for market development in combination with the current actual situation of the market, and cultivate more comprehensive talents that can meet the needs of more different positions. Schools should also change the former school-centered teaching idea. Establish the concept of student-centered vocational education and create professional talents in line with social needs. According to the characteristics of marketing specialty in HVC, this paper uses the fuzzy Delphi method to explore and analyze the teaching of marketing specialty. It shows the accuracy and reliability of the application of fuzzy Delphi method in the evaluation field. The research results show that the questionnaire of students and relevant teachers who have participated in the teaching of marketing major in HVC can explain that the current teaching methods of marketing major need to be further improved. Finally, the conclusions drawn from the method can be used to put forward problems and suggestions for the current marketing major.

Haixuan Wang. Teaching Evaluation of Marketing Specialty in Higher Vocational Colleges Based on Fuzzy Delphi Method. Frontiers in Educational Research (2023) Vol. 6, Issue 20: 93-99. https://doi.org/10.25236/FER.2023.062016.

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