The survival space for traditional media has been significantly squeezed, including radio programs. In response, traditional media outlets are actively exploring avenues of innovation that align with their strengths. Music radio, in particular, remains a popular category, with a high listening rate and playing a specific role in people's daily lives. By introducing certain innovations, music radio programs can sustain market relevance for an extended period. Programs need to embrace innovation to keep up with the evolving trends and audience preferences. This innovation can occur by enhancing the internal elements of the program. The continued existence of these programs holds meaning, as an audience is still interested in them. The loss of audience is primarily due to factors such as outdated content, production methods, and host discourse that do not align with the requirements of the times. Improving the program's content and production, including enhancing the host's abilities, can address these issues. By analyzing and studying these aspects, finding a more profound path for the program's new development may be possible.

Liu Mengqi. Analysis of the development strategy of the music radio program. Frontiers in Art Research (2023) Vol. 5, Issue 13: 15-19. https://doi.org/10.25236/FAR.2023.051303.

[1] Xie, L. X. (2022). Study on the Survival Status and Innovative Development of Traditional Music Broadcasting in the Intelligent Era. Mass Culture, (17), 88-90.

[2] Li, J. B. (2021). Reflections on the Creation of Radio Literature and Music Programs of Creative Excellence. The Cradle of Journalists, (04), 129-130.

[3] Sun, M. M. (2021). The Presentation of Linguistic Aesthetics in Broadcasting Literary Programs on the Radio. The Cradle of Journalists, (01), 143-144.